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LOS ANGELES — Skin care brand Neutrogena, through its annual Neutrogena Wave for Change campaign, is aiming to empower teens and encouraging them to make a difference by donating to educational charities to improve school programs and amenities for children of underserved communities.
From July 1 to Aug. 31, Neutrogena and GlobalGiving, a fundraising charity that benefits education, have teamed up to reach a goal of $250,000 via online initiatives.
Drawing on the campaign's motto, "make change a reality," brand ambassadors Hayden Panettiere, Emma Roberts, Sandra Echeverria and Miranda Cosgrove have come together to inspire others to get involved and spread the word.
Teens all over the country can show their support for the cause in two ways:
For every Wave for Change video view on the Neutrogena Wave for Change website or Neutrogena's Facebook page, $1 will be donated to GlobalGiving to support U.S. educational organizations: Knowledge is Power Program, Para Los Ninos, and Education Through Music; and
For each participating Neutrogena product purchased, another $1 will be donated to GlobalGiving. Users can visit Neutrogena Wave for Change webite or Neutrogena's Facebook page to activate the purchased products.
In addition to the online incentives, brand ambassador Emma Roberts has designed an exclusive Neutrogena Wave for Change tote bag in tandem with the philanthropic campaign. With the purchase of two Neutrogena facial skin care products at Target, customers will be gifted Roberts’ tote at checkout, while supplies last.