- Kmart targets Hispanic moms with online 'telenovela' series
- Orabrush debuts remake of original viral 'Bad Breath Test' video
- Personal care takes to the Internet
- Sav-Mor pharmacist gets human “Billboards” to promote diaper rash brand
- P&G's CoverGirl, Pantene to pilot new software for YouTube insights
CINCINNATI Bounty's second YouTube homepage takeover, featuring a new music video designed to entertain and educate the public about Bounty's benefits, garnered a cumulative audience of 650,000 in less than two weeks, with 450,000 consumers viewing the video on the first day alone.
Bounty's newest video, "White Glove," debuted on YouTube last week, featuring hip-hop legend Joseph "Rev Run" Simmons of Run-DMC as a school principal. Bounty's first video, "Bring It," also featured Simmons, and showcased a Bounty paper towel product demonstration set to rap lyrics performed by the "Paper Towel Gang." The Procter & Gamble brand sought to promote the benefits of using Bounty and prep consumers for the back-to-school season with its Back to School program, which further supports the brand's commitment to provide children with clean, creative work environments through a $400,000 donation to the HandsOn Network, a star-studded kickoff at Russell Simmon's Art for Life event supporting RUSH Philanthropic, and a national Facebook contest with a $25,000 grand prize art classroom makeover. .
"We are so excited to debut our second music video from Bounty following the success and popularity of our debut video," said Dave Lee, Bounty brand manager. "Our idea to host the video in a school setting was to connect with our consumers as they get ready for the back-to-school season. 'White Glove' brings to life a Bounty clean in an engaging way and we are thrilled to have the added fun and support of Rev Run."