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Nivea for Men introduces eye roller gel

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WILTON, Conn. Beiersdorf's Nivea for Men has officially announced the launch of its new Q10 revitalizing eye roller gel that is engineered to minimize the look of fine lines and wrinkles, and reduce the appearance of dark circles and puffiness underneath the eyes.

The product was developed based on the popularity of the Nivea for Men Q10 family of products, which includes Nivea for Men Q10 revitalizing double action shave gel, Nivea for Men Q10 revitalizing double action balm and Nivea for Men Q10 revitalizing lotion.

The gel formula absorbs quickly into the skin without feeling greasy. A new bottle with a rolling metal ball makes it quick and easy and to apply, while soothing and relieving the eye area with a cooling sensation.

"We are thrilled to introduce an innovative eye care product into the men's market," stated Nicolas Maurer, VP marketing for Beiersdorf. "The Revitalizing Q10 eye roller offers an easy solution for men who have an active lifestyle but still want to take care of their skin and look rested on a daily basis."

The product is now available at food, drug and mass and has a suggested retail price of $8.99.

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