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Old Spice gets 'fresh'

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CINCINNATI Procter & Gamble's Old Spice brand has launched the new Fresh Collection, a line of antiperspirant/deodorants that is inspired by four well-known, fresh places on Earth.

The formulas feature scent notes familiar to:

  • Fiji: Smells like palm trees, sunshine and freedom
  • Matterhorn: Smells like ice, wind and freedom
  • Cyprus: Smells like limes, an ocean breeze and freedom
  • Denali: Smells like wilderness, open air and freedom

"The Fresh Collection will change the way a lot of people think about Old Spice," stated James Moorehead, Old Spice deodorant brand manager. "The scents are clean and fresh and are specifically designed for guys who want to avoid scents that are too strong or too musky."

To celebrate the Fresh Collection launch, which is now available for a suggested retail price of $4.29 each, the brand is looking for two candidates to participate in its Old Spice Fresh Adventure internship.

As part of their job requirement, the interns will be reporting on their scent-inspired adventures in Fiji and Matterhorn via social media channels and a special blog on www.OldSpice.com.

Prior to traveling, each intern will be outfitted with $5,000 and an itinerary of "jobs" to complete and document.

To help prepare the interns for their adventure, Old Spice is teaming up with two athletes: professional snowboarder Gretchen Bleiler and professional surfer Anastasia Ashley, who are coming onboard as internship mentors.

For more information and to enter to win, visit www.OldSpiceAdventure.com. Winners will be announced in May and the internships will take place in June.

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