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MOORESVILLE, N.C. — BestCo is the new name for BestSweet, a manufacturer, developer and marketer of consumer healthcare products.
The former moniker BestSweet was so named due to the company’s origins as a candy manufacturer. BestCo has since evolved to become one of the largest suppliers of cough drops, throat drops, soft chews, coated chews and other confectionery-based dosage forms for OTC drug products and dietary supplements, the company stated.
“While we had long been considered a leader in a range of confectionery categories, our business has transitioned in the past 10 years with the development of dosage forms for active ingredients that we have made more palatable," stated Richard Zulman, BestCo CEO. "We have transitioned into a consumer healthcare and supplement company. So it was time to move on from the BestSweet name."
The name change announcement coincides with the launch of a new BestCo corporate logo, website Bestco.com and an integrated launch campaign.
BestCo started in 1976 in Newark, N.J. 2013 marks its 25th anniversary in Mooresville, N.C., where it operates its corporate headquarters and manufacturing facilities on a 40-acre campus.
“We believe the new BestCo name and logo signal to customers, employees and suppliers that our company is strong, viable and poised for continued growth in the consumer healthcare industry,” added Zulman.