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NEW YORK — Latinos spend more than any other population segment on laundry and household cleaning supplies, according to the latest market research from Packaged Facts.
Citing Experian Simmons data, it is estimated that more than two-thirds (68%) of Latino households spend an average of $80 or more per week on groceries, while 42% of Latino households spend an average of $125 or more. Packaged Facts noted in its "The Latino Household Products Shopper" report that grocery shoppers who spent at least $80 on their last grocery shopping trip are 41% more likely than shoppers on average to buy household products, such as laundry and household cleaners, paper products and plastic products. Additionally, Packaged Facts projects that spending by this population segment on laundry and cleaning supplies and other household products will grow from $7 billion in 2011 to $10 billion in 2016, representing cumulative growth of 40% during the forecast period.
"Latinos, as part of the big spender segment in grocery stores, represent prime targets for marketers of household products, both in the store and before the store," Packaged Facts publisher David Sprinkle said.
Click here for the full report.