LOS ANGELES Freeman Beauty Labs, whose brands include Vita-K skin care, Psssst! instant dry shampoo and Freeman Papaya hair care, has hired Patrick Bridges as its new SVP sales.
In his role, Bridges will continue to build and manage the sales department across most major mass channels in the United States, as well as in such international markets as Russia, the Netherlands and the Middle East.
Bridges joins Freeman Beauty Labs from Bionorica. As VP marketing and sales there, Bridges was responsible for developing a business strategy in the mass and natural channels for the U.S. subsidiary of the $200 million German phyto-pharmaceutical company. Prior to Bionorica, Bridges served as the general manager and director of the Ester-C business unit at NBTY, a provider of dietary supplements.