PURCHASE, N.Y. — Pepsi is airing its first television advertisement as part of its first-ever global campaign.
The spot, called "Now in the Moment," is the first televised expression of the "Live for Now" campaign, which inspires Pepsi fans to live each moment to the fullest through a breadth of global, pop culture platforms, the company said. The commercial features a cameo appearance by music artist Nicki Minaj and features an all-new remix of Minaj's hit single, "Moment 4 Life," and will debut during primetime broadcasts on ABC, CBS, NBC, Fox and CWN.
"Pepsi has a rich history of inspiring fans to connect with pop culture and entertainment and providing them with unparalleled experiences in relevant, authentic, and new ways," Pepsi Beverages chief marketing officer Simon Lowden said. "We wanted to create an ad spot that is true to Pepsi's DNA and speaks to the essence of living for now."