CINCINNATI Procter & Gamble is offering Target shoppers an opportunity to save the lives of children with cancer in a new support partnership.
From Sept. 19 to Sept. 25, Target guests can support the efforts of St. Jude Children's Research Hospital by purchasing such P&G brands as Tide, Charmin, Bounty and Pampers at Target stores nationwide. For every purchase of participating brands during the week-long program, 5% of the purchase price will be donated to St. Jude, with a total donation of up to $700,000.
P&G is 1-of-9 participating vendors in the September program. Target's Sept. 19 weekly ad, available in Sunday newspapers and online at Target.com/weeklyad, will include a complete list of participating brands as well as special values on P&G brands supporting St. Jude. Additionally, participating brands will be identified with in-store signage during the week of the program.
"P&G is extremely proud to partner with Target and St. Jude to help make a meaningful difference in the lives of children with cancer and other catastrophic disease," said Joanne Harris, P&G's Target team leader. "Through our company's Live, Learn and Thrive cause, we aim to reach more than 50 million children in need every year with programs that help them get off to a healthy start, receive access to education and build skills for life."