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CINCINNATI — Procter & Gamble’s Crest + Oral-B have teamed up to help dentists ensure the best oral health for the athletes of the London 2012 Olympic Games.
As part of the partnership, Crest + Oral-B will support LOCOG in its provision of the London 2012 dental clinic. This facility will provide dental screenings, routine dental work, emergency care and oral care products for athletes and coaches for the duration of the 2012 Games.
In addition, Crest + Oral-B have partnered with Dr. Tony Clough, a dental expert who works with the British rowing team, the Alpine ski team and the British boxing team, providing advice, protective equipment and dental care to help improve the understanding of oral care and how it relates to an athlete’s performance.
Clough led the dental clinic during the Beijing 2008 Olympic Gamesand calls the implementation of the on-site resource an important milestone. In fact, in an International Olympic Committee evaluation of the health of athletes following the Beijing Olympic Games, it was determined that dental care is of utmost importance to promote good athletic function and the ability of the athlete to compete at an optimal level without being compromised by dental disease or an otherwise preventable emergency.
Clough and Crest + Oral-B are working to ensure that this message continues outside of the London 2012 Olympic Games as well, and are providing the athletes and their coaches with the Oral-B Pro-Expert suite of products, including Oral-B Pro-Expert Toothpaste, Oral-B CrossAction Pro-Expert toothbrushes, Oral-B floss and fluoridated mouthwash.
An estimated 2,000 to 3,000 Olympic athletes, coaches and officials are expected to visit the dental clinic during the 2012 Olympic Games.