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Planters adds peanut butter to NUT-rition line

NORTHFIELD, Ill. — Planters has re-entered the peanut butter business.

The brand has launched new peanut butter varieties under its Planters NUT-rition line, which include such ingredients as bananas, granola, berries, raisins, cinnamon and nuts. As part of the launch, Planters has introduced a mascot for the products, named Peanut Butter Doug.

"Planters NUT-rition peanut butter will change the way PB lovers think about their favorite staple," Kraft Foods brand manager Jon Hall said. "Once fans get a taste of NUT-rition, we know they'll be hooked. It's time for all of us to expect more from peanut butter."

Available nationwide in 12-oz. jars, Planters NUT-rition is available in Cinnamon Raisin Granola Nut, Banana Granola Nut and Berry Nut varieties for a suggested retail price range of $3.49 to $3.99.

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