- Merlo puts stamp on his leadership in fourth-quarter earnings call
- It's the most magical time of the year - looking forward to pharmacy 2013
- On the heels of Q3, Walgreens outlines shift in front-end strategy and pharmacy tailwinds looking forward
- CVS Caremark names new president of CVS/pharmacy
- SymphonyIRI Group rebrands as IRi, commits to supporting CPG growth around the globe
CINCINNATI — A facial tissue brand has partnered with an organization that promotes the economic independence of disadvantaged women.
Puffs announced that it has partnered with Dress for Success to provide beauty makeovers for deserving women across the country. Through Oct. 12, Puffs is hosting a tab on its Facebook page, which will allow people to upload their inspirational quotes, tips and stories on how they put "their best face forward" every day. As fans submit their tip — which will be hosted on a gallery within the tab — Puffs will donate $1 per upload to Dress for Success Worldwide to help promote the economic independence of disadvantaged women. What's more, with every entry, fans will be entered into a sweepstakes to win 1-of-60 Procter & Gamble beauty baskets, as well as a grand-prize trip to New York for a beauty makeover.
"Like Puffs, Dress for Success aims to help women get a fresh new start in both work and in life," Puffs communications manager Laura Dressman said. "We're proud to partner with such an uplifting organization and hope fans everywhere engage in the motivating tips on our Facebook page to help us honor the beauty in all women."
Throughout the program, Puffs and Dress for Success also will host local events in Chicago and San Francisco, as well as a finale event in New York, offering Dress for Success clients in attendance wardrobe and beauty makeovers.
"Dress for Success helps provide women with the tools they need to succeed both personally and professionally," Dress for Success Worldwide CEO Joi Gordon said. "Through this exciting new partnership with Puffs, our women will receive the confidence they need to put their best face forward as they re-enter the workforce."