MADISON, Wis. — Battery manufacturer Rayovac has appointed a new senior brand manager and marketing coordinator to its North American hearing-aid battery division.

As senior brand manager, Ann Rule, a 14-year company veteran, will lead marketing efforts for the division, which produces the world’s leading auditory battery products. Jenna Johnson joins Rayovac's hearing-aid battery division as its marketing coordinator.

“We are excited for Ann to expand her role and continue to shepherd the brand’s marketing initiatives,” said Randy Raymond, VP global sales and marketing of hearing-aid batteries at Rayovac. “Furthermore, with the addition of Jenna to our strong marketing team, we can continue to enhance the strategic initiatives core to our position as the No. 1 hearing-aid battery.”