- Harris Interactive: M&M first in brand equity among youth
- MinuteClinic forms clinical collaboration with St. Rose Dominican Hospitals
- SymphonyIRI Group rebrands as IRi, commits to supporting CPG growth around the globe
- CEO/Leadership Panel, CARE awards among highlights at this year's RCEC
- Celebrity Apprentice finale comes down to who better promos two DeLish ice cream brands
LAS VEGAS — Boasted as the "next big little thing," Reese's is shrinking the size of its iconic peanut butter cups.
Making an unexpected debut at the Consumer Electronics Show in Las Vegas, Reese’s Minis are the size of a dime but retain the delicious blend of chocolate and peanut butter.
“Techies at CES seek out cool innovations like mini-tuners, mini-cams, nano-mice, mini-keyboards and gotta-have gadgets so small you could fit a fistful in your pocket,” said Anna Lingeris, spokeswoman for the Reese’s brand. “So who says that the next, big mini innovation can’t come from a candy company? Reese’s Minis reflect the best in creative product innovation and on-the-go interfacing with user taste buds.”
Reese’s Minis are available at mass, grocery, drug and convenience stores nationwide in 8-oz. resealable, stand-up pouches for $3.39 and in king-size 2.5-oz. packs for $1.39.