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CAMP HILL, Pa. — Rite Aid is hoping to raise $5 million to benefit the Children's Miracle Network Hospitals as it kicks off its 17th annual fundraising campaign for the nonprofit organization.
The company said it is encouraging customers to support their local Children's Miracle Network Hospital this season by buying $1 paper Miracle balloons through May 28. The drug store chain said 100% of the proceeds for the campaign will be donated to the nonprofit, which raises funds for more than 170 children's hospitals throughout North America. Customers who purchase the paper balloon will each receive $8 in coupon offers good for products sold at Rite Aid.
Last year, the company raised $4.9 million. Rite Aid associates also host special events throughout the year to raise funds for the charity.
“Our fundraising campaign for Children’s Miracle Network is just one way Rite Aid associates demonstrate our core value of being a caring neighbor,” said John Standley, Rite Aid president and CEO. “They are committed to raising as much as they can for their local children’s hospital, and I know that this year, through their above-and-beyond efforts, they’ll help make even more miracles happen for those who need it the most.”