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Rite Aid debuts newest Wellness store format

Rite Aid’s new next-generation Wellness store format includes several important new merchandising features.

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LEMOYNE, Pa. — An interactive kiosk that allows customers to order prescription glasses and contact lenses online, a special shelf for diabetes products and a new interior design are among the newest features at Rite Aid’s newest version of its Wellness store in Lemoyne, Pa. A path of wooden flooring leads directly to the store’s pharmacy, whose immediate surrounding area has been cleared of merchandise to give it a more open look. The store includes a number of new merchandising features, such as a new-look GNC department and a new smoking-cessation endcap from GlaxoSmithKline.

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