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Rite Aid inks exclusivity deal with Home Diagnostics

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FORT LAUDERDALE, Fla. Home Diagnostics Monday morning announced that it has signed an agreement to be the exclusive supplier of a co-branded blood glucose monitoring system for Rite Aid.

“When Home Diagnostics pioneered the co-branding strategy for blood glucose monitors in 2000, it was with a vision of providing people with diabetes with safe, accurate and easy-to-use blood glucose monitoring supplies at affordable prices,” stated Richard Damron, Jr., HDI president and chief executive officer. “This partnership with Rite Aid is a significant addition to our business. It is also a confirmation of the trust customers place in our products, as well as our status as the leading supplier of co-branded blood glucose meters in the U.S.”

Home Diagnostics’ TRUEtrack will be available as the TRUEtrack for Rite Aid blood glucose monitoring system at more than 5,000 Rite Aid stores across the U.S. starting March 2008.

Previously, Home Diagnostics products were available at Brooks-Eckerd pharmacies, which were acquired by Rite Aid in 2007. Home Diagnostics is also the exclusive co-brand supplier of blood glucose monitoring supplies to other leading pharmacies including Walgreens and CVS, as well as national distributors such as AmerisourceBergen, Cardinal Health and McKesson.

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