CAMP HILL, Pa. — Rite Aid is gearing up for the back-to-school season as it again offers a dedicated value website that demonstrates the different ways customers can save at its stores.

SaveNow.RiteAid.com offers customers mail-in and online single check rebates, as well as Video Values, which allows customers to print coupons in exchange for watching product videos. In addition to the site, Rite Aid's free customer rewards program, Wellness+, can save even more with big sale prices and an average of $100 a week through +UP Rewards, the retail pharmacy chain said.

According to a report released by the National Retail Federation, the NRF projects more than $83 billion will be spent during the 2012 back-to-school season with a notable increase this year in value-seeking shoppers.

"The NRF reports says it all — whether they're bound for grade school or beyond, students and their parents are looking for value," Rite Aid SVP marketing John Learish said. "That's why we're offering so many ways to save on this year's must-have supplies."