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CLOSTER, N.J. — If the Justin Bieber-inspired nail lacquer shades, One Less Lonely Girl, from Nicole by OPI are any indication of the success of Bieber-related products, then his upcoming women’s fragrance, “Someday,” is bound to spark Bieber fever.
The fragrance debuted in June in partnership with Give Back Brands, a new lifestyle products company committed to donating its proceeds to charity. The fragrance is hitting select specialty stores in June and reportedly will be priced between $35 and $55.
With more than 1 million bottles of One Less Lonely Girl sold since the December 2010 launch, Nicole by OPI stated in February that it would ship triple this number to meet consumer demand.