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NEW YORK — In honor of National Bullying Prevention Month in October, Secret Deodorant launched the new “Gang Up for Good” hub at MeanStinks.com — aggregating real-time, anti-bullying content and encouragement from across the brand’s social channels with searchable peer-to-peer advice.
Unique to the site is the archived #NiceAdvice section, where girls across the country can share their experiences, offer words of encouragement and provide examples of how they’ve successfully “Ganged Up For Good.” They can also search for advice from girls just like them. Weekly "What Would You Do" scenarios give girls the floor to share their perspective and success stories on how they would, or have, handled situations that could lead to mean behavior.
As the next evolution to the Secret Mean Stinks program, the hub brings together expert and peer advice to help girls keep the school year drama-free. Girls can log in with their Twitter handles to be immersed in an interactive dashboard, populated in real time and designed to educate and empower.
An ever-evolving platform that will change and grow as girls share, MeanStinks.com also includes:
#GangUpforGood challenges to inspire acts and words of nice, including joining the thousands of girls who have already taken the Secret Mean Stinks #bluepinky swear — painting their pinky nails blue and promising to keep bullying out of their group of friends;
Videos and photos from Secret Mean Stinks ambassador Demi Lovato;
Advice and tips from girl relationship expert Rachel Simmons;
Bullies Aren’t Cool educational rap by Secret Outlast spokeswoman Jenni Pulos, who was inspired by the Mean Stinks movement to join the cause — now available for free download;
The downloadable “Gang Up For Good” Kit featuring lessons and a detailed assembly plan for girls, schools and parents to bring the Mean Stinks movement to their community; and
Inspirational quotes, #bluepinky swear photo gallery, “Drama Free School Year” pledge, Mean Stinks posters and more.