NEW YORK — Purdue Products on Thursday announced new packaging and product design across its Senokot Laxatives Comfort Promise line.
The packaging makeover includes Senokot-S Tablets, a laxative plus stool softener for those who experience occasional constipation which may be caused by certain medications, and Senokot To Go, a convenient, easy-to-carry four-pack choice for busy consumers with on-the-go schedules.
"Customers have many choices at the retail store shelf, and we're sensitive to their anxiety about choosing the laxative that's right for them," stated Charlene Bailey, director, product management, at Purdue. "Supported by market research, we've created a new package design for Senokot Tablets that addresses the needs of the customer."
The new Senokot Laxatives packages will be available to ship nationwide in October and will be supported by national advertising, retail account programs, on-pack purchase incentives and a targeted digital campaign, the company stated.
"The new packaging will be a boon for retailers as well," Bailey said. "While the smaller, redesigned packages will allow for more plan-o-gram options, the contemporary design also distinguishes the brand to appropriately draw new customers into the category."