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Stride gum launches mobile app game controlled by chewing

EAST HANOVER, N.J. — Stride gum today announced the release of its iOS game, "Gumulon," a new mobile app game controlled by chewing.

Using the front-facing camera available on select mobile devices, players use their mouths to completely control the intergalactic game play — when you chew, the main character, Ace, jumps. This advanced chew-tracking software was developed specifically for "Gumulon."

Available as a free download in the App Store now, standard download rates apply, "Gumulon" is set in the dark, cavernous depths of an endless outer space mine, the company stated. Players play as Ace, a maverick mining professional on planet "Gumulon." One day, during a heroic mining mission in Gumulon's deepest mine, Ace awakens a terrifying prehistoric cave beast. Narrowly avoiding the monster's jaws, our hero begins a death-defying climb to freedom, as the fast-paced action of "Gumulon" begins.

"'Gumulon' is an innovative slice of entertainment. We always seek to engage our fans and provide unique experiences," said Lauren Sella, Stride senior brand manager. "The most exciting thing for us is that chewing Stride gum now provides a truly original way to use gum-chewing to control and play a mobile video game."

In addition to compelling game play, game unlocks can be activated by scanning the barcode on packs of Stride gum while in the app. The barcodes on each of the nine Stride flavors unlocks a different bonus to give Ace an extra boost.

"Gumulon" also will feature social media components. As Ace falls into the jaws of the monster, the front facing camera captures a still of the player's face, creating an image featuring the player's top score and chewing face that can then be shared across their social media channels.

"Gumulon" is available free on the AppStore: http://appstore.com/gumulon or via Gumulon.com, where consumers also can discover more about the "Gumulon" story.

"Gumulon" was created in collaboration with W+K London and Johnny Two Shoes and is compatible with iPhone 4s, iPhone 5, iPad 2, iPad 3rd & 4th generation, iPad Mini and iPod Touch 4th & 5th generation.

For the latest on "Gumulon," visit Stride's social channels at https://www.facebook.com/stride-gum and https://twitter.com/stridegum.


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