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ENGLEWOOD CLIFFS, N.J. — Suave for Men has teamed up with pro football star Clay Matthews to launch the Suave Hair Like Clay promotion, giving fans the chance to hang with the linebacker this offseason.
This year marks the second year of the Suave for Men partnership with Matthews.
Now through Feb. 15, fans have the opportunity to show off their best hair style mimicking Matthew’s — either with their real hair or sporting a Clay-like wig — by posting their photos to @SuaveMen on Twitter and including the hashtag #hairlikeclay. One fan who shows how they have Hair Like Clay will win a trip this offseason to hang out with him thanks to Suave for Men.
"All men can't have football greatness like Clay, but they can have hair greatness with Suave for Men," stated David Rubin, Unilever marketing director of Hair, U.S. "Clay is a great fit for our Suave Men's line, and with #hairlikeclay, we're giving fans the opportunity to show off their hair greatness for the exciting opportunity to meet Clay in person."
The Hair Like Clay promotion comes on the heels of a one-year extension of Matthews’ agreement with Suave for Men where he will continue to encourage men to use a men's shampoo in brand marketing activities throughout the year. In 2011, Suave for Men partnered Matthews with his younger brother, Casey Matthews, to showcase their brotherly rivalry in the "Matthews vs. Matthews" video series on YouTube.