LOS ANGELES According to a consumer survey released Monday by Bossa Nova, half of adults ranked antioxidants as the top nutrient they are most concerned about adding to their diets -- ahead of calcium, fiber and iron.
However, the online survey found that the majority of adults didn't know which fruits provide the most antioxidants. For example, 32% of consumers mistakenly selected blueberries over acai berries for highest antioxidant content when selecting from a list of fruits that included blueberries, pomegranates, cranberries, red grapes and oranges. In addition, the company reported as many as 15% of consumers simply didn't know which fruits were highest in the nutrient.
"These results tell us we have a long way to go in terms of educating the public about food and its health benefits,” stated Jeremy Adams, head of marketing for Bossa Nova.