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Target launches REDcard program for Canadian customers

Target Debit Card, Target RBC MasterCard made available

TORONTO — Target has made its REDcard cards available for customers at its Canadian stores, the mass merchandise retailer said.

Target said its Target Debit Card and the Target RBC MasterCard were available at Target.ca/redcard, and customers at Canadian stores using the cards would get an additional 5% off. The Target Debit Card links to the user's checking account, while the Target RBC MasterCard is issued by the Royal Bank of Canada. Holders of the latter will earn Target GiftCard Rewards on purchases outside of Target in addition to the 5% discount.

"Target's REDcard Rewards program is a key part of our 'Expect More. Pay Less.' brand promise, offering guests an additional 5% savings on top of our already low prices," Target Canada president Tony Fisher said. "We know our guests value the instant savings that come with a REDcard, and we want to ensure Canadian guests apply now so they are ready when their neighborhood Target store opens its doors."


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