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Tide celebrates style with new ad campaign

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CINCINNATI Tide is celebrating the expression of personal style with its new advertising campaign entitled “Style is an Option. Clean is Not.”

The campaign, a celebration of diverse American style and the fantastic “Tide clean,” launched in market with a 30-second spot entitled “Show ‘Em Your Style” – created by Saatchi & Saatchi of New York. “Style is an Option. Clean is Not,” Tide’s first holistic multi-touch campaign since 2007, includes work from all Tide agency partners and will feature a series of new print ads, television spots, iMedia, OOH, in-store marketing and public relations efforts.

“In our new campaign, we wanted to communicate that Tide does a lot more than keep clothes looking their best,” said Suzanne Watson, associate marketing director, Tide North America. “Tide celebrates people’s diverse sense of style and their self-expression. The link between the importance of one’s unique style and helping to keep it clean, bright and fresh is what we wanted to bring forward.”

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