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HAYWARD, Calif. Prince of Peace Enterprises on Thursday announced its sponsorship of the 15th annual Susan G. Komen Miami/Ft. Lauderdale Race for the Cure under its Tiger Balm external analgesic brand.
“Tiger Balm stands with Susan G. Komen for the Cure in support of those who have been affected by breast cancer,” stated Kenneth Yeung, Prince of Peace president. “We are proud to sponsor the 15th anniversary of the Miami/Ft. Lauderdale race and to use our involvement to help raise awareness of this important cause among fans and users of Tiger Balm products.”
The Miami/Ft. Lauderdale Komen Affiliate's service area covers Miami-Dade, Broward and Monroe counties. Up to 75% of the Affiliate’s net income goes toward funding grants to local hospitals, clinics and community organizations that provide breast health education and breast cancer screening and treatment programs for medically underserved women. The remaining net income supports the national Komen Grants Program, which funds groundbreaking breast cancer research, meritorious awards, and educational and scientific programs around the world.
Tiger Balm representatives will distribute free samples of Tiger Balm neck and shoulder rub and free workout towels featuring the Susan G. Komen and Tiger Balm logos at the race. Visitors also can receive free T-shirts with the Tiger Balm logo. Tiger Balm also is sponsoring a photo booth kiosk where individuals or groups can pose for free souvenir photos to mark the significance of the day.