- Axe aims for world peace with Axe Peace, campaign
- Insurance rollout shows pharmacies and NACDS in action
- Intel survey: Patients ready to embrace personalized medicine
- Top line troubles continue for Walmart
- Bitcoin payment service chief executive touts e-currency as federal authorities signal openness to it
LAS VEGAS — Star of "The Expendables" franchise, commentator, entrepreneur and six-time UFC Champion Randy Couture is expanding his brand empire to include a men's signature cologne called Xtreme Couture.
The entrance of this cologne in the consumer space marks the official launch of his Xtreme Couture Accessories division.
Couture worked hands-on with his design team to create his custom detailed bottle. The scent was crafted at perfumeries in France to arrive at the final product. The fragrance opens with a clean, fresh citrus accord, and then folds into an energetic middle of peppercorn and ginger. The dry down pushes the overall sensuality and masculinity with warm musks blended with creamy sandalwood and amber.
"With a successful fashion clothing line under the Xtreme Couture brand, it seemed natural to segue into the fragrance arena," Couture stated. "It is my vision to grow the Xtreme Couture brand, and my passion is to see this signature fragrance be enjoyed by my fans and today's modern man who wants to wear a quality luxury scent."
In addition, Couture founded the Xtreme Couture G.I. Foundation, a nonprofit aimed at helping wounded and in-need veterans returning home. It is to this foundation that Couture will donate a portion of proceeds from the sale of the Xtreme Couture Fragrance to benefit U.S. troops.
Find us on Facebook for more insight, analysis and the latest in drug store news.