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ENGLEWOOD CLIFFS, N.J. — Unilever, through Advantage Sales and Marketing, a consumer packaged goods sales and marketing agency, has announced that it will invest $70 million incrementally over the next three years to expand its retail coverage, with a significant portion of the incremental investment going toward training military veterans employed by ASM to provide services for the Unilever network.
Under a customized training program, Unilever is looking to help veterans gain the tools and opportunities they need to perform services for the Unilever Customer Development organization. This initiative will grow the number of veterans active in the Unilever/ASM partnership by at least 30% by 2015, the company stated.
The veteran program will offer training modules on merchandising, retail selling and in-store execution. Over a period of three years, Unilever will provide funding to train more than 300 veterans. Since Unilever began its relationship with ASM in 1996, many ASM employees have subsequently been hired by Unilever into its sales organization.
Unilever currently has more than 800 ASM employees providing services to its Customer Development organization in sectors that include supermarkets, hypermarkets, drug, discount stores and others.
Unilever currently employs approximately 430 self-identified veterans throughout North America and across many career disciplines, including supply chain, marketing, finance, research and development, information technology, human resources and executive leadership.