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The Vitamin Shoppe to buy Super Supplements for $50 million

Super Supplements to become wholly owned subsidiary

NORTH BERGEN, N.J. — The Vitamin Shoppe will buy a Pacific Northwest-based supplement chain, the New Jersey-based company said.

The Vitamin Shoppe said it would buy Super Supplements for $50 million. Super Supplements operates 31 stores in Washington, Oregon and Idaho, and the Vitamin Shoppe said the acquisition would expand its presence in the Northwest, where it already operates 17 stores. The transaction is expected to close on Dec. 31.

"Super Supplements shares our same values and commitment to health and wellness and will be a strategic and cultural fit for the Vitamin Shoppe," CEO Tony Truesdale said. "Super Supplements is an established retailer with a strong track record of providing a broad selection of high-quality products and a commitment to superior customer service. The expansion of our West Coast presence is an exciting step in our continued growth as a national specialty [vitamin, mineral and supplements] retailer."


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