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Whole Foods: Joke's on you

Retailer pulls prank with faux home page

AUSTIN, Texas — Proving that natural food stores have a sense of humor, Whole Foods hosted a faux website home page to celebrate April Fools' Day.

The homepage featured such items as "insects raised with compassion," stinky cheese lipstick and bizarre recipes. The retailer even featured a video about finding love at its stores on both the website and its Facebook fan page. Needless to say, it received many "likes."

Although natural food stores take themselves seriously when it comes to delivering natural and organic products to customers, it's nice to see Whole Foods having some fun.

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