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Winn-Dixie opens second prototype store in Florida

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MIAMI Shortly after Winn-Dixie unveiled its first prototype store in Louisiana, the Florida-based chain has taken the new concept to the Miami area.

The new Winn-Dixie prototype store, which opens its doors in Margate, Fla., this week, features more specialty items than a regular Winn-Dixie supermarket. The location also used to be the home of a Publix store.

"This store really speaks volumes about the fresh and local strategy we've been working on," said Winn-Dixie CEO Peter Lynch to The Miami Herald. "It really gets this new brand image out there with the consumers. As they see these new stores, they can see clearly where we're heading for the future."

The Margate store offers upgraded departments and expanded features, as well as products that reflect the neighborhood’s cultural diversity. As the grocer moves forward with its aggressive remodel plan it will continue its focus on neighborhood merchandising. Features specific to the new Margate Winn-Dixie include:

  • Wood-burning rotisserie
  • Expanded deli department featuring olive and bruschetta bar
  • Wing bar
  • Wide assortment of specialty desserts, including imported delicacies from Italy and a customizable photo machine for cakes, cupcakes and other baked goods
  • Large selection of Hispanic and kosher items
  • Traditional frozen foods and dairy departments
  • Whole bean coffee station
  • Candy shoppe
  • Floral department
  • Seasonal merchandise and specialty gift section.

The original prototype store, located in Covington, La., opened its doors in February. The 55,000-sq.-ft., state-of-the-art supermarket also was the first store in Louisiana to receive the Environmental Protection Agency's GreenChill certification.

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