BIRMINGHAM, Ala. World of Hair has announced the availability of the new Stretch Marks & Scar Treatment, as well as the Color Perfection hair color repair shampoos and conditioners.

Infused with Helichrysum essential oil, the Stretch Marks & Scar Treatment promises to help reduce the appearance of scarring from surgery (including plastic surgeries), stretch marks and acne scars that are raised or pitted.

The company also has introduced Color Perfection Shampoo and Conditioner, which works to repair damaged hair by focusing on protein structure that is damaged during hair color, perming or other chemical-based procedure.