- Actress Binky Felstead to appear in new Rimmel London campaign in U.K., Ireland
- Infirst Healthcare to promote pediatric cough-cold brand Dr. Cocoa in U.S. market
- Tejava iced tea announces expanded distribution to CVS, Target
- Ahold USA CFO steps down
- New Rite Aid group VP pharmacy initiatives and clinical services to oversee Wellness Ambassador program
STAMFORD, Conn. — Yardley of London, the luxury bath products division of Lornamead, has announced the launch of two new scents for 2011. Pomegranate rose and cocoa butter will join Yardley's line of moisturizing bath bars, which feature natural botanicals and essential oils.
The pomegranate rose bar is infused with natural antioxidants and is enriched with oatmeal to smooth and revitalize skin. It produces a rich, fragrant lather that will cleanse, beautify and nourish skin, according to the company. The cocoa butter bar delivers rich and creamy moisturizing properties with pure cocoa butter, shea butter and vitamin E.
The entire Yardley line also has received updated, vibrant packaging, which includes 100% recyclable boxes with bolder colors and bright botanical illustrations. The new packaging helps communicate Yardley's distinct soap scents and product benefits, according to the company.
"We know women are looking for bath products that offer superior cleansing with 'good-for-you' ingredients, while making their skin feel younger and healthier. Yardley's new products will deliver on that promise," said Randy Sloan, president of Lornamead. "The new packaging we created will make it easier for women to identify their favorite Yardley scent, while encouraging women to try our entire line of bath bars that will delight their senses and create a more luxurious bathing experience."