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Young men boost grooming sales

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Men’s body grooming has grown in popularity, especially among the younger generation, resulting in growth in the men’s grooming/shaving scissors segment at mass. According to data from SymphonyIRI Group, the category grew nearly 26% 
to more than $103 million for the 12 weeks ended Jan. 22 at food, drug and mass (excluding Walmart). The segment will likely continue to grow as manufacturers develop new innovative products, such as Clio Designs’ Hypergroom Body Groomer, a triple blade, battery-operated body groomer.

 

 

The article above is part of the DSN Category Review Series. For the complete Men's Grooming Sell-Through Report, including extensive charts, data and more analysis, click here.

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