Walgreens in January has been utilizing a new mobile advertising tool to push out messages targeting consumers who just "checked in" at one of its locations, according to a report published in Ad Age Wednesday.
Medicare Part D plans that had incorporated Walgreens into their network gained market share last year, while those without Walgreens collectively lost market share, according to a Walgreens statement issued Wednesday.
Walgreens on Monday promised to donate $1 to the American Heart Association, up to $100,000, for each complimentary blood-pressure test conducted in February at a Walgreens pharmacy or Take Care Clinic.
Viewed through an Express Scripts lens, Walgreens' new hire announcement — naming Robyn Peters to group VP managed market sales — may appear timely. The drug store chain is approaching an aggressive marketing overture behind its entire lineup of healthcare proficiency during the first pharmacy benefit manager selling season that it is no longer part of the Express Scripts pharmacy network.