Family Dollar upgrades its appeal

Coming off a multi-year overhaul of its merchandising strategy and discount store format, Family Dollar is making good on its commitment to be “a compelling place to shop for our customers.” The big discount chain — which now numbers more than 7,200 stores in 45 states — is driving new business with an expanded and vastly more appealing product presentation, new and more attractive fixtures and in-line sets, broad and deep merchandise mix and improved department adjacencies.

© 2014 Drug Store News. All Rights Reserved.