THE BENEFITS OF E-PRESCRIBING BEYOND ACHIEVING MEANINGFUL USE
By Lathe Bigler
E-prescribing owes a debt of gratitude to meaningful use. Without the Office of the National Coordinator’s inclusion of the capability as a core measure, enabling physician technologies may not have taken off with such vigor. But where MU’s e-prescribing requirements — such as two-way transmissions, complete active medication lists and formulary information — leave off, real innovation — characterized by real-time transactions, automated requests and responses, and Intelligent Routing like Emdeon provides — begins with many valuable benefits for providers, pharmacies and patients.  more ...

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LEVERAGING MOBILE MARKETING TO REACH THE HISPANIC POPULATION
By Corbin Miller
In conducting research on how consumer packaged goods (CPG) and food and beverage companies can better work with retail partners to develop effective mobile marketing strategies, we recognized an opportunity for marketers to focus on the Hispanic population. With a growth rate more than four times that of the entire country and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is one of the most important consumer segments for CPG and food and beverage companies. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.   more ...

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TOP 10 REASONS TO CONSIDER A STORE MAKEOVER
By Dave Wendland
Your store may be turning off potential customers without your even knowing it. Plenty of fully functional stores have this problem. How can you be sure yours isn’t one of them? Retailers used to redesign or remodel their stores every seven years. That was usually frequent enough in the days of “same old, same old” at retail. Today, customers expect the places they shop to offer the newest look surrounded by the latest technology.   more ...

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HAVE YOU PICKED THE WRONG COMPETITOR TO WORRY ABOUT?
By Dan Mack
Recently during one of our Elevation Forum meetings, we asked the question: which competitors do you worry about the most? Many of the leaders in the room listed either the largest or the fastest growing competitors they compete against. But one honest executive shared a provocative reflection. He said we are not as worried about who’s outside, but more focused on the enemy in the mirror.   more ...

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REACHING HISPANIC CONSUMERS VIA MOBILE MARKETING
By Moira Koch
From 2000 to 2010, the U.S. Hispanic population surged 43%, far surpassing U.S. Census estimates. With a growth rate more than four times that of the entire country, and an expected 2015 purchasing power well in excess of $1.25 trillion, the U.S. Hispanic population is a key market segment for retailers and consumer packaged goods companies seeking to expand their domestic customer base. The most successful companies will be those that can effectively engage these consumers and develop enduring brand loyalty.  more ...

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