From the Blogs

CUSTOMER OPTIMIZATION

GOT SHARE OF HEART?
By Dan Mack

As legendary Harvard Business School marketing professor Theodore Levitt once put it, "people don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Retailers are not just looking for new products, and lots of talk, they are looking for trusted partners and results. more ...

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UPMARKETING

TURNING HEADS
By Dave Wendland
Okay, I’ll admit it. I’m a fan of NBC’s "The Voice." It’s not because of the variety of talent that graces the stage and tries to wow the judges and the general public, but rather because of the blind auditions. more ...

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HEALTHCARE IT

PROVIDER STATUS FOR PHARMACISTS — ONE WAY OR ANOTHER
By Nathan Ludvigson
You may have heard the good news: through proactive involvement from pharmacists all across the state, California recently passed a law (SB 493 in October, 2013) declaring that pharmacists are healthcare providers who have the authority to provide healthcare services within the state. more ...

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GUEST BLOG

JOURNAL SHEDS LIGHT ON NACDS FOUNDATION'S RESEARCH ... AND VISION
By Steve Anderson

An article in the February 2014 Journal of Managed Care Pharmacy provides advice to researchers who are studying pharmacist-provided medication management in accountable care organizations (ACOs) and medical homes. In actuality, the article says as much about the NACDS Foundation as it says about the research itself. more ...

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EDITOR'S OPINION

Adherence gets some stickiness
By Rob Eder

“No one gets paid unless patients improve adherence.” That’s what Aaron McKethan, SVP of strategy and business development for RxAnte, had to say in a Jan. 13 article on Forbes.com, “A digital health acquisition to watch.” more ...

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