From the Blogs

UPMARKETING

WHAT ARE YOU DOING?
By Dave Wendland
Harkening back to managing an improvisational comedy troupe in San Diego and prior to that participating with a Milwaukee-based group, one of my favorite improv games was “What are you doing?” more ...

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CUSTOMER OPTIMIZATION

GOT SHARE OF HEART?
By Dan Mack

As legendary Harvard Business School marketing professor Theodore Levitt once put it, "people don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Retailers are not just looking for new products, and lots of talk, they are looking for trusted partners and results. more ...

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HEALTHCARE IT

PROVIDER STATUS FOR PHARMACISTS — ONE WAY OR ANOTHER
By Nathan Ludvigson
You may have heard the good news: through proactive involvement from pharmacists all across the state, California recently passed a law (SB 493 in October, 2013) declaring that pharmacists are healthcare providers who have the authority to provide healthcare services within the state. more ...

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GUEST BLOG

JOURNAL SHEDS LIGHT ON NACDS FOUNDATION'S RESEARCH ... AND VISION
By Steve Anderson

An article in the February 2014 Journal of Managed Care Pharmacy provides advice to researchers who are studying pharmacist-provided medication management in accountable care organizations (ACOs) and medical homes. In actuality, the article says as much about the NACDS Foundation as it says about the research itself. more ...

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EDITOR'S OPINION

Having fun ... and kicking ass doing it
By Rob Eder

“Why do we always have to be so damn serious; why can’t we have a little fun once in a while?” That’s what Roger Friedman, the owner of our company, has been asking me a lot lately. And he’s right. People who have fun doing what they do for a living tend to be more engaged in their work, and it shows up in the results of the operation. more ...

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