CINCINNATI Procter & Gamble's Children's Safe Drinking Water program announced its second initiative to provide clean drinking water in the developing world through the 2010 Clinton Global Initiative.
The Clinton Global Initiative seeks to deliver more than 2 billion liters of clean drinking water every year by 2020, essentially saving a life every hour, P&G said. This idea will be enhanced with the extension of P&G's program operations into more countries. CGI was developed by former President Bill Clinton, and reflects his belief that governments need collaboration from the private sector, nongovernmental organizations, and other global leaders to effectively confront the world’s most pressing problems.
The Children's Safe Drinking Water program utilizes PUR packets, a water-purifying technology developed by P&G and the Centers for Disease Control and Prevention, to help reduce sickness and death resulting from drinking contaminated water. One small PUR packet quickly turns 10 liters of dirty, potentially deadly water into clean, drinkable water. Earlier this week, the program announced it would aid flood victims in Pakistan by donating PUR packets to those in need.