CINCINNATI — Crest Oral-B is recognizing registered dental hygienists who go above and beyond the call of duty with the new Pros in the Profession award program. The brand also has introduced the new Clinical Pro-Health System for gingivitis.
Throughout the year, Crest Oral-B will reward five professionals, as nominated by their peers, who make an impact on patients and work for the oral health cause.
"At Crest Oral-B we understand how essential dental hygienists are to the profession and the important part they play in their patients' lives," stated Wendy Bebey, Procter & Gamble professional and academic relations, Northeast region. "With Pros in the Profession, we will now be able to officially recognize their dedication to oral care, and I'm excited to have these dental hygienists join me in representing our field."
Through April 2011, nominations can be submitted via Dentalcare.com/prosintheprofession or at the Crest Oral-B booth at upcoming dental conventions. Nominations should be submitted by dentists, fellow hygienists, dental assistants, professional colleagues and collegiate colleagues conveying why their nominee is a true pro. In order to be considered for the program, nominees must meet the following criteria:
Pros in the Profession winners will receive a $1,500 monetary prize, VIP all-expense-paid trip to ADHA's 88th Annual Session in Nashville, Tenn., a spa experience, an award and recognition at major conferences throughout the year and a trip to P&G headquarters.
Furthermore, to arm all dental offices with the tools they need to be a pro to their patients, Crest Oral-B has introduced the new Clinical Pro-Health System for gingivitis, which is clinically tested to virtually eliminate gingivitis, according to the manufacturer.
The Clinical Pro-Health System for gingivitis helps break the cycle of gingival inflammation and gingival bleeding for improved oral health in patients with mild to moderate persistent gingivitis. The system is comprised of the following products: