CAMARILLO, Calif. — Classified Cosmetics, a developer of aerosol airbrush makeup, is looking to bring the technology to the mass market with the introduction of Aero Minerale mineral makeup mist at select Walmart stores.
Classified Cosmetics launched in 2001 with a prestige brand. The launch of Aero Minerale at Walmart combines Classified Cosmetics' patented aerosol airbrush technology with a hydrating micro-mineral formula. The result, according to the manufacturer, is a widely accessible "masstige" brand with professional results. To use, just shake, aim and spray.
Aero Minerale is a micro-mineral makeup infused with aloe and additional moisturizing vitamins and botanicals. Lightweight, natural-looking and long-lasting, Aero Minerale promises not to accentuate fine lines or to dry and irritate skin.
The Aero Minerale line currently includes a 5-in-1 makeup primer, 10 foundation shades, two bronzers and two illuminating shimmers.
Celebrity makeup artist and Classified Cosmetics founder and CEO Yolanda Halston created the patented aerosol airbrush makeup in 2001 after five years of self-funded research addressing the needs of post-cosmetic surgery skin.