Judging by the numbers, the wobbly economy largely has benefited the men’s grooming segment.
As previously reported by Drug Store News, the economy has resulted in solid sales — and even a trading up — in such segments as grooming/scissors. For example, Wahl Clipper stated in late 2010 that its “shining star” has been its Lithium Ion grooming kit, priced at $39.99.
That trend appears to be continuing, as many grooming/shaving scissors are experiencing double-digit growth, according to the latest SymphonyIRI Group data.
The article above is part of the DSN Category Review Series. For the complete Men's Grooming Sell-Through Report, including extensive charts, data and more analysis, click here.