GURNEE, Ill. — EcoTools, a Paris Presents brand and a maker of eco-conscious personal care products, introduced in July “EcoTools Gives Back,” an online voting platform that enables consumers to vote for their favorite cause.
As part of its partnership with 1% For The Planet — an alliance of businesses committed to leveraging their resources to create a healthier planet — and EarthShare, EcoTools chose three charities and gave consumers a chance to decide for themselves how the brand's yearly donation should be divided. The finalists included the following organizations, all of which are included in EarthShare's network of causes:
The donations from the contest were divided based on the percentage of total votes received for each charitable organization. The campaign resulted in 60,463 total votes, with 68% of the total for The Jane Goodall Institute. The Ocean Conservancy received 18% of the total votes and the Conservation Fund received 14%.