PITTSBURGH — GlaxoSmithKline's Consumer Healthcare division has appointed a former Kraft Foods executive as its new chief customer officer.
In his new role, Keith Loranger will be responsible for leading the GSK Consumer Healthcare’s sales function to increase sales and profit for the company’s oral health and wellness categories, including such brands as Aquafresh, NicoDerm CQ and Tums, among others. Prior to joining the company, Loranger served as Kraft Foods' customer VP international strategy after joining the company in 1985.
“GSK Consumer Healthcare is focused on delivering market-beating growth and stronger brands by enhancing our go-to-market strategies for customer, trade and sales channels,” GSK Consumer Healthcare CHNA president Colin Mackenzie said. “Keith is a dynamic business leader whose extensive experience and leadership skills will help drive us toward our goals and help us become the fast-moving consumer healthcare company of the future.”