Sioux Falls, S.D.-based Lewis Drug aims to be its customers’ “first stop for everything,” and the “Four Seasons” department in its newest store helps the chain fill that role.
The 4,000-sq.-ft. environmentally controlled room is a setting in which the chain can maximize its seasonal offerings throughout the year. In the winter months, Lewis kept the room at 45 degrees and displayed live Christmas trees and stands, wreathes, pine cones and twig dogwood branches, as well as shovels, snow blowers and other seasonal merchandise.
In spring, the chain switched over to annual and perennial plants, planters, and other garden and patio merchandise. The concept is working so well after one year of operation, the chain is considering expanding the concept to other locations where feasible.