NEW YORK L'Oreal Paris has announced the addition of hair expert and Internet sensation Johnny Lavoy to the company's roster of beauty experts in the United States.
Lavoy's recent rise to fame in the beauty industry was fueled by his "How to Get the Look" videos that appear online via Ford Models. His videos have received more than 20 million hits from all over the globe, and his fan base continues to grow.
Lavoy is a hair stylist based in Connecticut and New York City, and has worked on many national advertising and editorial campaigns. His work has appeared in Vanity Fair, InStyle, Glamour and Elle, and he has worked on fashion shows including Michael Kors, Oscar De La Renta, Diane von Furstenberg, Christian Dior, Cynthia Steffe and Gucci.
"Johnny is the perfect fit for L'Oreal Paris," stated Karen Fondu, president of L'Oreal Paris division, L'Oreal USA. "He has an amazing ability to interpret high fashion or red carpet hair looks, and his step-by-step approach easily teaches women how to achieve a similar look at home. We are very excited to partner with Johnny and bring his style advice and L'Oreal Paris expertise to women across the country."