Opinion

Oct 10, 2010
Stuffing the last of my sweaty clothes into my bag, the peace and...
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Sep 26, 2010
As I write this column, it’s the final Super Tuesday primaries in eight...
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Sep 12, 2010
A certain literary hero of mine might have called it “Fear and Loathing in...
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Aug 22, 2010
Over-the-counter and health-and-beauty care marketers have been struggling...
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Jul 18, 2010
“I have read dribs and drabs of this in different publications over the...
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Jul 18, 2010
Upon reading your June 7 cover story, “7 Deadly Sins of SKU...
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Jun 06, 2010
Mom + Baby has been a very successful equation for drug retailers in the...
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FROM THE BLOGS

Got share of heart?

As legendary Harvard Business School marketing professor Theodore Levitt once put it, "people don't want to buy a quarter-inch drill. They want a quarter-inch hole!" Retailers are not just looking for new products, and lots of talk, they are looking for ... more


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