Content about AMP Energy

April 2, 2014

Amp Energy, an energy drink from PepsiCo, announced a partnership with racing star Dale Earnhardt Jr. to produce a new sour grape flavor.

March 24, 2014

S&D Beverage Innovations, a division of S&D Coffee, a custom coffee roaster and blender of iced tea for the foodservice industry, announced the introduction of MilkSplash, a new milk flavoring for parents who want their kids to drink more milk and make health-conscious beverage choices.

March 21, 2014

Grocer A&P has named company COO Paul Hertz as president and CEO, effective immediately.

September 10, 2013

A new line of high-functioning compression socks with a flair for fashion is now available, the sock maker has announced.

August 8, 2013

Martha Stewart, who is launching her own line of supplements at NACDS Total Store Expo, couched the aging of America as a "silver tsunami" that will have older Americans streaming toward all things health and wellness.

June 27, 2013

Jonathan Kreissman will be responsible for ensuring high-quality strategic counsel to clients and account teams, tactical implementation of client deliverables and staff development.

March 8, 2013

PepsiCo is testing the waters of a new beverage segment with Kickstart, a new breakfast drink that's a mix of Mountain Dew and 5% real fruit juice.

January 29, 2013

Ben & Jerry's ice cream has announced it will reveal a new flavor aimed at celebrating the NBC series 30 Rock, which airs its series finale on January 31.

December 21, 2012

A new product from the PediaCare line is designed to keep children hydrated when they have a cold or flu.

September 14, 2012

A functional beverage for women has undergone a packaging revamp.

September 10, 2012

Procter & Gamble, a worldwide Olympic partner, is celebrating the success of the London 2012 Paralympic Games, and is recognizing the performances delivered by the Canadian Paralympic Team.

July 25, 2012

Retailers attending ECRM's Diet, Vitamin & Sports Nutrition EPPS last week identified AeroDesigns' AeroShot Energy as the best new product at the trade event.

July 20, 2012

At-home gel manicure system Red Carpet Manicure has unveiled new limited-edition nail art kits, which hit Ulta Beauty stores this summer and will launch nationally in the fall.

June 27, 2012

Personal care brand Calgon was a sponsor of Life & Style’s recent star-studded summer style bash.

May 3, 2012

Through its beauty brands, Procter & Gamble has announced its pledge to donate $400,000 to the P&G|Team USA Youth Sports Fund to enrich and support youth sports programs across the country.

April 25, 2012

Procter & Gamble’s CoverGirl brand has signed U.S. Olympic hopefuls Jennifer Kessy (women’s beach volleyball) and Marlen Esparza (women’s boxing) to represent the beauty brand. In addition, LashBlast Volume and Outlast All-Day Lipcolor will be available in special, limited-edition packaging to honor both women as they compete in the London 2012 Olympic Games.

April 17, 2012

Procter & Gamble, a worldwide Olympic partner, has launched its global P&G "Thank You Mom" campaign in celebration of 100 days to go until the opening ceremony of the London 2012 Olympic Games.

April 16, 2012

Mountain Dew has tapped its spokespeople for its new campaign.

April 6, 2012

Radioactive Energy Drink has been reformulated and relaunched in 16-oz. cans from Rexam.

February 24, 2012

Diet Mountain Dew has tapped NASCAR driver Dale Earnhardt Jr. for a new campaign that highlights the 2012 NASCAR season.

January 24, 2012

Jane Carter Solution has announced the newest addition to its line of all-natural hair care products — the Natural & Curly Hair Essentials kit.

January 13, 2012

Procter & Gamble has launched a worldwide campaign for the London 2012 Olympic games.

December 5, 2011

Procter & Gamble’s Head & Shoulders brand has unveiled "The Good Girlfriend Guide," an e-manual of positive girlfriend-to-girlfriend advice tackling everything from beauty faux pas to relationship hang-ups.

October 31, 2011

Procter & Gamble on Monday announced its third year of being an official sponsor of the National Football League in support of its Gillette, Head & Shoulders, Prilosec OTC and Vicks brands.

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