The health benefits associated with probiotics already are well-known. A 2010 MaCorr Research consumer survey reported that 73% of consumers correctly suggested that “probiotics are used to help maintain the natural balance of organisms in the intestine,” when asked to define the supplement.


Yogurt and yogurt drinks have become a powerhouse category, with Greek-style yogurts boosting category sales. Mintel International Group estimated that category sales reached $4.4 billion across all three channels in 2010, and there is still room for growth.


Yogurt brand Dannon agreed to drop what government officials are calling "exaggerated health claims" for two of its products.

The Little Clinic, which currently manages clinics in 11 states, has announced the launch of...